Marketing: Industry news from Craft Focus magazine

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John Lewis report reveals a return of the Saturday shopper

A decade on from the first John Lewis How We Shop, Live and Look report, which looks back at the products and trends that shaped the year, we are a nation that has fallen out of love with DVD players and fidget spinners and gained a burgeoning obsession with air fryers and pizza ovens.

Over the last 12 months, we've seen customers return to shops, especially on Saturdays for a family day out where footfall is up 11 percent.

During the height of lockdowns, 81 percent of our sales came via the internet, this has fallen back to 57 percent with many dwelling in stores and hospitality and catering sales up 20 percent versus last year.

Posted: 1 December 2023

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ACID and SnapDragon Monitoring partner to safeguard design businesses

Anti Copying in Design (ACID), the UK's leading design and intellectual property (IP) advocacy organisation, and SnapDragon Monitoring, a renowned online brand protection and reputation management specialist, and have forged a strategic partnership aimed at safeguarding design businesses from the perils of counterfeits and IP infringements.

In today's landscape, counterfeiting poses a significant threat to all industries, as counterfeiters continually exploit genuine brand success to produce low-quality imitations of coveted products.

These counterfeit goods not only erode brand revenues and compromise IP, but also endanger consumers due to the use of toxic materials.

A recent SnapDragon survey discovered that nearly 20 percent of UK SMEs have fallen victim to counterfeit product sales, resulting in severe financial losses for 93 percent of them.

Posted: 24 November 2023

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