Posted by Rachel Westall on 27 January 2026
The year 2026 began on a sparkling high as festive and gift buyers flocked to Harrogate for the UK’s only dedicated Christmas trade show, Harrogate Christmas & Gift. Taking place in early January, the event welcomed a record number of buyers, with attendance up 12% on the 2025 show, underlining the continued strength and relevance of the sector’s flagship event.

According to the majority of exhibitors, the show attracted an excellent calibre of buyers, alongside a significant number of new customers, with several brands describing 2026 as their best show to date.
Show director Simon Anslow commented: "Harrogate Christmas & Gift has grown in popularity year on year for the past decade, but this year was truly exceptional. The halls were buzzing throughout the event, with exhibitors' stands consistently busy and the vast majority reporting an outstandingly successful show."
Exhibitor feedback echoed this sentiment. Leanne Smith, UK account manager for Heart and Soul Studio, said: "The show was fantastic this year. It was wonderful to see so many new exhibitors and buyers. We love exhibiting here – there's always such a great atmosphere and a real buzz, and it felt busy from the moment the doors opened on Sunday. At a time when many trade shows feel to be in decline, Harrogate Christmas & Gift is going from strength to strength. We can't wait to be back in 2027."

Out of the Blue commented that they didn't think 2026 could outperform the previous year – but it did, while BigJigs, exhibiting for the first time, reported a high level of interest throughout the show. Lesser & Pavey also emphasised the strategic value of the event, stating: "The show holds critical importance for us, as it is our prime opportunity to meet with garden centre partners, who are an important sector for our Christmas sales."
David Cree, sales director at Joe Davies, added: "The show was very good for us and the perfect place to showcase our new Christmas ranges. Both the quantity and quality of visitors were excellent, with many new accounts opened. We will certainly be returning next year."
Debbie Waudby, director at Norfolk Leisure, also reported a highly successful event: "The quality and number of buyers was excellent once again, with incredible support from Ireland. There's nothing quite like the buzz of the Harrogate halls in full swing. We welcomed many repeat customers as well as a strong number of new buyers and connections. A fantastic few days – the energy this year was incredible, and feedback on our new collections exceeded expectations and forecasts. Now the real work begins bringing these orders to life!"
Simon Anslow and the Harrogate Christmas & Gift team would like to thank all exhibitors and visitors for making the 2026 show truly unforgettable and look forward to welcoming everyone back from Sunday 10th to Wednesday 13th January 2027.