Posted by Rachel Westall on 15 January 2026
Stationery brand, STABILO, has launched the ‘Cute Edition’ product range, aimed at sparking creativity amongst children through design and emotion.
Featuring characters including the Sleepy Sloth and Curious Meerkat, the range has been designed to create excitement for children but also to engage with emotions that are easy to recognise. By incorporating emotions and characters, STABILO is encouraging a fun way for children to interact with their emotions, whilst making the creative experience fun and educational.
STABILO's product ranges usually target six- to nine-year-olds through its functional products, but more recently, there has been a demand for engaging and emotive products, with children naturally being drawn to designs that are tailored to their interests.
Through market research with InnoLab, with over 200 children participating, STABILO found that animal themed products were a firm favourite amongst a mixed gender target group.
The affordable products have been priced accordingly with children's pocket money in mind and will be available from Amazon, Ryman's and other stationery retailers from January 2026.
BOSS mini - from £5.40
point 88 & Pen 68 – from £14.48
Trio thick – from £4.80
The product launch will be supported with custom-designed POS displays for strong visibility in stores.
Shahbaz Khan, marketing director UK/Ireland said: "Our design team are always looking at ways we can create a functional product, with a creative twist and they have achieved just that. We hope that children enjoy using this new range to be creative through design."
For more information on the product ranges STABILO will be showcasing, please do get in touch with the press office at stabilopr@bwpgroup.com
https://www.stabilo.com/uk/
