Significant exhibitor growth sets the agenda at Top Drawer S/S26

Posted by Rachel Westall on 6 January 2026

visitors looking at cards at a trade show With just one week to go, Top Drawer S/S26 is set to return to Olympia London from 11–13 January, bringing together hundreds of the world's most exciting design-led brands, trend insight, and retail intelligence at a pivotal moment for independent retail.

To help visitors skip boring and FAST FWD to Design, Top Drawer S/S26 has been shaped around what buyers told the show they need most: sharper curation, more newness and practical ideas they can put to work immediately. The result is a tightly edited sourcing destination, designed to help retailers start 2026 with clarity, confidence and commercial edge.

Benefiting from a new streamlined layout, this January's edition welcomes 550+ contemporary exhibitors across seven curated sectors, with 26% (and climbing!) of them being brand new to the show. Alongside a 3% growth in larger exhibitors overall, areas of the show seeing double-digit exhibitor growth include PLAY (43%), Home (28%), Fashion (24%), and Greetings & Stationery (13%), reinforcing Top Drawer's position as a key buying destination for modern, design-conscious retailers.

stage set up at trade show Across the show floor, buyers will discover launch-ready products, emerging talent and purpose-led brands, alongside trend insight brought to life through features including Better Trends, curated by The Better Trends Company, and Launchpad, spotlighting the next generation of up and coming, independent designers.

Top Drawer S/S26 is also home to an expanded programme of Retail Revealed Live content, delivering real-world insight into the future of retail. Highlights include headline sessions from industry giants such as Nick Robertson, Co-Founder of ASOS, alongside practical talks, panels and conversations designed to support businesses navigating change across buying, branding, marketing and customer experience.

New for S/S26, Product Pitch (in collaboration with Retail Huddle and co.lective Pop-Up) brings a Dragons' Den–style format to the show floor, giving brands the opportunity to pitch directly to industry experts and win tangible business-boosting prizes. Meanwhile, the newly launched Social Studio offers hands-on workshops and masterclasses, helping retailers sharpen their skills and leave with content and ideas ready to use.

From curated discovery and trend-led inspiration, to actionable insight and community connection, Top Drawer S/S26 brings together everything buyers need to source smarter and stay relevant in an evolving retail landscape.

About Top Drawer
Top Drawer is the UK's leading design-led retail trade event, connecting a diverse community of buyers, brands, and designers for standout curation and inspiration. Presented biannually at Olympia London, Top Drawer forms part of the Clarion Events Retail portfolio, alongside the Home & Gift Buyers' Festival, January Furniture Show, and digital platform Retail Revealed.

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