Posted by Rachel Westall on 2 December 2025
In 2015, thortful was born to give people a glorious escape from aisle after aisle of generic, naff cards. Now, celebrating 10 years and over 37.8 million cards later, the greetings card marketplace has been making the world more ‘thortful’, one unique, sentimental, personal, hilarious card at a time. After nurturing and developing its 6,000+ strong card creator community for a decade, thousands of people have received life-changing money from their relationship with thortful, with £14 million worth of royalties paid out to creators to date.
We've spent ten years challenging the ordinary, championing originality, and making the world that bit more thortful, one card at a time. And the best part? We're only just getting started!"
As well as looking through a creative lens, giving card creators across the UK the opportunity to develop their own style, brand and business, thortful's charitable and green initiatives align with their mantra of making the world a more 'thortful' place.
From partnering with Spread a Smile charity, donating £1 from every card pack to bring joy and laughter to seriously ill children and their families through in-person and virtual entertainer visits, family events, art initiatives and more. To working with Ecologi, which has resulted in 3,970 trees funded and the prevention of 550.03 tCO2e from being emitted through 10 verified carbon avoidance projects.
thortful's independently designed cards are unmistakable to the brand. From the people, to the people. Their cards are bespoke to every person and every situation, leaning on personalised humour, sentiment and design. The Face Swap cards were also launched in 2025 for a seamless image swap, making it easy for people to look like their favourite celebs in the ultimate funny design.
280 million first-class stamps
14 million pints of milk (enough to keep the nation in tea for years).
700,000 Christmas turkeys (a decade of Christmas dinners).
2.8 million bottles of prosecco (plenty for celebrating 10 years)
One Premier League striker transfer fee (but we think creators are a better investment).
A fleet of 500 brand-new Teslas.
A year's coffee for the entire city of Barcelona.
What do the card creators say?
Cupsies Creations: We're over the moon with our sales this year, thank you to every customer and shout out to thortful. It's been three years since we uploaded our first design and it's been literally life changing for us.
Hedge Cards: I'm so grateful for this platform. It has changed my life for the better!
Presents Felt: Creating for Thortful has seen me through some tough times. It gave me an income when I found myself no longer in a position to teach when caring for/grieving the loss of a close family member. It gave me something new to think about and work towards. The community of creators is brilliant and the idea of my work landing upon shelves and mantelpieces far and wide was and continues to be, an absolute joy! That is the best bit for sure!
Claire Giles LTD: I've been a Thortful Creator for a few years now and love it. It used to be easier to get designs accepted into the catalogue but, understandably, as Thortful's success has skyrocketed, the competition for designers is stiffer. It's a great feeling when a design makes the grade!
Rebecca Prinn: Being able to test the market in a really easy and inexpensive way. The feedback on the what's done well each season is great. And the stiffer competition has forced me to up my game!
Sarah Draws and Makes: It's so much fun!! The feeling you get of having and designing a card then seeing it being bought by people who like it too is second to none. Knowing you're a part of making that card which brings joy/giggles/love into peoples lives feels lovely.
Ricicle Cards: thortful really has something for everyone – whether you're looking for something funny, tongue-in-cheek, pretty or illustrative, they're really able to cater for all! I love that thortful enables creators like me to react to what's going on in the world – you can design and upload greeting cards that are 'of the moment' and ride that wave of popular culture. Considering greeting card sending is sometimes a traditional pastime, it's great for the industry, and modernising in this way is wonderful! thortful has given me a great platform to showcase my artwork and it's so exciting knowing that people are choosing my designs to celebrate the special moments in their lives. It's a great feeling!
