TikTok as a Growth Driver in Social Commerce

In cooperation with This is Marketing – one of the leading events for online marketing – this online session offers valuable insights into the world of social commerce. TikTok is no longer just a platform for viral clips; it has become one of the world's most powerful sales channels. Brands are generating millions in revenue – without relying on traditional advertising.

Simon Mader, founder and CEO of Adbaker, works with brands such as Ferrero, Porsche and Babor, helping them scale their performance on Meta and TikTok. Using real-life examples, he will demonstrate how brands can successfully sell via the TikTok Shop while building reach, trust and conversion in the long term. Participants will also discover how to strategically integrate the TikTok Shop into their overall brand communication.

Date: Wednesday, 29th October 2025, 10am – 11am (CET) Language: German/English Participation: Free of charge – register now at consumergoods.digital.messefrankfurt.com

Highlights Online Event
· Social commerce as a sales booster: How to build trust, community and sales through one powerful channel.
· From hype to strategy: How the TikTok Shop really works – and which key success factors many brands overlook.
· Content that sells: How to use creator content effectively for conversions and brand building.
· Practice over theory: Real cases, learnings and tools straight from Adbaker's performance experience.
With its regular online events, the Digital Academy by Messe Frankfurt's consumer goods fairs provides an international platform for knowledge, inspiration and professional exchange – free of charge, digital and globally accessible. All sessions are available in German and English.

Upcoming trade fair dates:
The next editions of the consumer goods fairs will once again take place simultaneously at Frankfurt Fair and Exhibition Centre in February.
Ambiente/Christmasworld: 6th to 10th February 2026
Creativeworld: 6th to 9th February 2026