Golden Sombrero and Woolbuddy partner

Woolbuddy got its start in 2010 when founder Jackie Huang, a former Lucasfilm 3D story artist and art teacher, first entered fatherhood and was inspired to tap into his passion for needle felting to craft one-of-a-kind toys for his daughter. Over the years since, the brand has blossomed to offer a vibrant collection of needle-felted creations and hands-on learning opportunities that delight children and adults alike.

"Who doesn't want to recreate their favorite character in felt?" said Bart Silberman, Founder and President of Golden Sombrero. "Woolbuddy has endless potential to translate virtually any character or franchise out there into a handmade felt treasure or DIY kit. The brand is pure creativity with heart, a distinct design sensibility, and a thriving culture of community. We're fired up to translate the joy Woolbuddy sparks into smart licensing and retail programs that meet customers where they already create and collect, all while opening doors to new audiences."

Golden Sombrero will pursue strategic partnerships that complement Woolbuddy's core: DIY craft kits and tools, plush toys, seasonal ornaments, and décor. The program will prioritize licensors that celebrate the brand's playful take on character design, hands-on approach to creativity, and community-first ethos, while expanding placement with key wholesale accounts.

"There's nothing more satisfying than creating something with your own hands," said Huang. "At Woolbuddy, we believe the real magic is in the process: feeling, creating, and learning along the way. We're not just selling wool; we're sharing the joy of making." To get in touch about all things "Woolbuddy," visit www.goldensombrero.net