Visitor registration for Toy Fair 2026 is now open

Visitor registration for Toy Fair 2026 is now officially open. The UK's largest dedicated toy, game, and hobby trade show will return to Olympia, London, from 20th to 22nd January 2026, offering an unmissable three-day showcase for the global toy industry. Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier.

Now in its 72nd year, Toy Fair remains the key meeting point for retailers, buyers, licensors, designers, inventors, media, influencers, marketeers, educators and the wider industry to discover the future of toys and games. The event provides an unmatched platform for the toy industry to create new business opportunities and strengthen current relationships.

Toy Fair marks the first opportunity of the year for visitors to explore and get hands-on with thousands of new launches across a broad range of categories, from licensed toys, construction sets and board games, to arts and crafts, plush toys, tech toys and many more. Buyers in attendance are also able to take advantage of exclusive on-site retail offers.

For a preview of what to expect, see highlights from the 2025 show here.

Spanning the Grand and National Halls, as well as a section of the Upper West Hall of Olympia, London, Toy Fair 2026 will be a packed show with over 250 exhibiting companies, from industry giants to exciting start-ups, each showcasing their latest product ranges for the year ahead. Returning companies include The Lego Group, Jazwares, Galt (part of the Jumbo Group), Epoch Making Toys, Insect Lore, Spin Master Toys, Paper Projects Ltd., Battat, BOLDCUBE Scooters and Creative Scavenger, as well as many newcomers.

To view the full floor plan and exhibitor list on the Toy Fair website , click here.

This year's event will also bring the launch of the new Toy Fair app which will enable all attendees to start networking and connecting from early November onwards. Pre-scheduling meetings in advance is strongly recommended due to the busy nature of the event. As well as facilitating connections and diary management, the app will provide visitors with a one stop shop for all event information including exhibitor lists, floor plans, exclusive show offers, sponsor information and event schedules. The interactive element of the floor plans will also assist visitors to navigate around the show and discover companies and products they may well have missed such as in the Gold Zone which will host an exciting roster of entrepreneurs and start-ups.

Register here.