Independent stationery brand wins at 2025 Stationery Awards

The results were revealed at the awards ceremony following the first day of the London Stationery Show. Recognising innovation, excellence and impact across the stationery industry, the Stationery Awards are judged by an independent panel of experts and receive entries from leading retailers and manufacturers across the UK and beyond.

Founded by Danielle Stanley, Under the Rowan Trees began as a hobby in 2015 and has since blossomed into a thriving online shop and community for stationery lovers, known for its curated selection of journaling supplies, creative subscription boxes and its signature personal touch.

"As a teeny tiny business, I was shocked to be a finalist for the Best Online Retailer category, and I still can't believe we won!" said Danielle. "Under the Rowan Trees has grown and changed over the last 10 years, as have I as a business owner, and I'm so proud that I'm able to show that us little guys can be just as amazing (if not more so) than the big brands with huge teams and deep pockets."

Danielle also expressed heartfelt thanks to the Under the Rowan Trees community, "I want to say a huge thank you to everyone who has helped us to get here, including my team, the brands we work with, the business support community and most importantly, to our customers who support and champion us every day."

Under the Rowan Trees continues to lead the way in independent stationery retail, offering sustainable, joy-filled tools for journaling, planning, creativity and self-expression, all from their charming HQ in rural Northumberland.

www.undertherowantrees.co.uk