Figured’Art appoints Helen Cottrill

Posted by Rachel Westall on 28 August 2025

Figured’Art, the global leader in innovative DIY art kits, is proud to welcome Helen Cottrill as its new Business Development Director, with a key focus on expanding the brand’s presence within the UK retail market. Founded in 2018, Figured’Art has rapidly established itself as the market leader in DIY art kits, offering a wide range of creative products including paint by numbers, diamond painting, and other artistic leisure activities. With over 1,500 exclusive designs and five strategically located distribution centres across Europe and the USA, the company ensures high-quality, accessible creativity delivered within 2–3 days to customers worldwide.

tulip design diamond art craft kit Helen brings with her more than 30 years of experience in the gift and collectible industry, having spent most of her career at Enesco as Marketing and Product Director. Following a brief break during which she worked with Blade and Rose as a Marketing Consultant, Helen is returning to the gift and craft sector full-time.

"I am very product-oriented, and I fell in love with the collection at Figured'Art," said Helen Cottrill. "The quality and innovation is exceptional, and it was no surprise to discover they are market leaders in their field. The attention to detail really elevates the product—and their 175,000 Instagram followers clearly agree. I see so many exciting opportunities ahead."

headshot of Helen Cottrill Anthony Pinna, Co-Founder of Figured'Art, added: "We are delighted to be working with Helen. Her wealth of experience in the gift industry, especially in Marketing, Licensing, and Sales, will be a real asset to our continued growth and development in the UK market."

With Helen's appointment, Figured'Art is set to strengthen its retail presence and build on its mission to make creative expression accessible and enjoyable for everyone.

For further information contact helen.cottrill@figuredart.com

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