Posted by Rachel Westall on 17 November 2022
Named Best Licensed Toy, Best Collectible Toy and Best Creative Toy at the BlogOn Toy Awards 2022, Craft Buddy’s latest collectible toy range, Crystal Art Buddies have finally launched this month. Available online and also at major nationwide retailers including Hobbycraft, B&M, Forbidden Planet and ToyTown, the first series of Crystal Art Buddies (‘Buddies’) features 25 of your favourite characters from the Disney, Disney Princesses, Star Wars, Marvel and LOL Surprise! universes. Suitable for kids over aged 6, the Buddies are perfect gifts and stocking fillers for the festive season.
As one of the most innovative crafting companies in the UK, Craft Buddy's flagship brand Crystal Art was recently awarded Highly Commended in the Best for Children category in Craft Beautiful magazine's Best of Craft Award 2022. With its new Buddies range, Craft Buddy have combined the hugely popular diamond painting craft with the world of collectible figurines. There's been a huge buzz on social media surrounding the launch, with the product championed by many influencers, culminating in the multiple award wins at the BlogOn Toys Awards, which were voted for by toy industry influencers and bloggers.
"The response the Buddies have received so far has been mind-blowing! After the early reaction we received when we debuted the Buddies at the Toymaster May Show, and Autumn Fair in September earlier this year, we knew the Buddies would be popular. Then, the exclusive launch to consumers at MCM London Comic Con in October was a wild success!" said Gary Wadhwani, co-director of Craft Buddy, "We're very confident that the Buddies will be a big hit this holiday season. There's a huge demand for new gifting ideas that are also priced competitively; and as Christmas looms, Buddies are perfect for stocking fillers or party gifts for family members of all ages."
Sergio Anna, Craft Buddy's Head of Product commented "With the successful launch of the Buddies and also the recent Star Wars Crystal Art Collection, we've established a strong brand affinity among the fans of our licensed partners. With the upcoming Disney D100 100th anniversary celebrations, we're excited to work with Disney to create more never-seen before Crystal Art products, which will be launched in Q1, 2023."
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