Posted by Rachel Westall on 1 September 2022
Driven by a fresh directive as part of a broader strategic approach to maximise consumer awareness of its key lines ahead of the key Christmas buying period, Bath-based toy company Curious Universe is excited to launch its #SummerRocks campaign. The Instagram based campaign aims to celebrate all the fun of the summer season whilst also providing parents with creative and hands on activities to keep kids entertained over the summer holidays. The activation – which involves a mixture of family and parent influencers as well as some kidfluencers - focuses on a selection of the company's most fun and creative rock painting kits offering a variety of themes - including the Dazzling Rock Painting Kit, Galaxy Rocks Kit and the stunning Mandela Stones Set. The campaign will see influencer families sharing their rock painting creations via a their social platforms over the coming weeks, providing their followers and parents with summer holiday activity ideas as well as showcasing the wide range of results that can be achieved with the rock painting kits.
"Curious Universe is well-known for creating high quality and innovative products for curious minds around the world," commented John Styring, CEO of Curious Universe. "The #SummerRocks campaign will highlight the benefits of our most popular kits to a wider audience whilst also tapping into our E.P.I.C. company ethos of Explore.Play.Imagine.Create. We're really looking forward to seeing the creations that the families produce in the coming weeks and we hope it inspires families to have a go at exploring their creative side whilst enjoying the rest of the summer."