Posted by Rachel Westall on 2 June 2022
The Great British Exchange and The Giftware Association have announced an exciting new partnership to create opportunities for suppliers, designers and manufacturers to utilise a network of pop-up locations across the UK. Using the combined skills of both organisations to successfully propel British brands to the next level of their journey.
With demand for British-made products being so high, top retailers have tasked The Great British Exchange to source the best new products that will inject newness and localism to the high street, in turn creating in-store experiences that are designed to re-engage disenchanted shoppers across the UK. The partnership will allow The GA and GBE to source amazing new suppliers, with The GA supporting these new brands with education and more, and BGE managing the pop ups and the relationships with key retailers.
The exciting partnership comes hot on the heels of GBE awarding the Gift of the Year judges choice winner an exclusive pop-up deal in a John Lewis of their choice. The GA and GBE realised the potential in forging a collaborative partnership to spread the message and give as many suppliers the opportunity to feature in a John Lewis store as a pop up, especially with demand so high and a growing markets for innovative gifts.
CEO, of The Giftware Association Sarah Ward said of the partnership: "It's such a fantastic opportunity for our members and beyond and works for both for the suppliers and retailers. The Great British Exchange has successfully succeeded in making household names out small business through their pop ups schemes and its The Giftware Associations opportunity to help these brands on their journeys before, during and after with our expertise in the industry" she continues "This partnership is key to the survival of the industry and as an industry that look towards innovation and collaboration it makes perfect sense that we unite our skills to benefit the market"
Matthew Hopkins, Managing Director and Founder of the GBE Said: "We want to hear from ambitious small business owners that are ready to make a leap and reach bigger markets." He continues "Demand for British made products and unusual gifts has never been higher and our partnership with The Giftware Association will offer an unprecedented opportunity for the makers of exceptional British products to boost their sales"
Dates are already being earmarked for pop ups up and down the country. If you're interested in finding out more or want to take part the please get in touch with email@example.com or firstname.lastname@example.org