Posted by Rachel Westall on 7 December 2021
The queen of gift wrapping has teamed up with one of the UK’s top digital print platforms to make this festive season extra special. For the past 26 years Jane Means has worked across the globe, showing companies and individuals how to transform their presents into a magical experience. And now the expert, who has worked for brands including Fortnum and Mason, Dior and Selfridges along with wrapping gifts for everyone from royalty to Victoria Beckham, is sharing her secrets with customers of Where The Trade Buys.
"Wrapping something properly turns the mundane into something really special," said Jane. Jane has recorded a number of videos for WTTB which can be viewed at www.youtube.com/watch?v=lXNHX9MnZtc&list=PLFSBYXggDtKGlXK9cv7cwgQw6inHIQhL9 and show how to add value to any product.
These include putting pleats in wrapping paper to give an extra special finish along with advice on adding items such as branded stickers and postcards to help create customer loyalty and a sense of excitement. Her input showcases the value of using WTTB's bespoke products, particularly at key times of the year such as Christmas.
Gary Peeling. CEO of WTTB, echoed Jane's words about the importance of the unboxing experience. "Bespoke wrapping paper really helps someone's brand stay front of mind," he said. "It enhances the customer experience and makes a product memorable, for a fairly low cost. A personal touch helps build brand loyalty and can take an item – even an inexpensive one – to the next level. We're delighted to be working with Jane and to showcase her skills which we believe will be absolutely invaluable to our customers."
For further information visit www.wttb.co.uk
