Craft Focus - April/May 2022 (Issue 90)

51 PROFILE How would you advise a retailer who is interested in stocking your products? We’d love anyone who is interested in stocking our products to get in contact with a member of our team directly. We’d be more than happy to support and advise them on which of our brands and products would best suit their shoppers. What sets you apart from your competitors? We’re quite an original business in comparison to our competitors as we manufacture all our products in our factory in the UK using materials from responsible sources. As a business, we’re modern, friendly and forward thinking – we’ve recently refreshed our branding to align with our ongoing business commitments to reduce our impact on the environment. We’re doing this by aligning ourselves to the UN Sustainability goals (focussing on the ones where we can make the most impact) and incorporating this into our ongoing business goals to continue being a responsible manufacturer. Do you visit any trade shows? Do you plan to visit any soon? Yes, we visit a few over the year – Creativeworld in Germany, Art Materials World Creativation USA, London Stationery Show and have previously exhibited at InsightX in Germany. Our next show is in Orlando in April showcasing our Artgecko Sketchbook brand to the US market for the first time! Shortly after our US visit we’ll be attending London Stationery Show (stand M210) showcasing our brands Silvine and Artgecko Sketchbooks. We hope to meet you there! What new products can we expect from you in the future? We have lots of exciting developments planned for 2022 and 2023. Watch this space! SINCLAIRS +44 (0)1943 461 144