29 COMPANY PROFILE https://popupframes.com would be framed where. Over the course of a single afternoon, frames were cut to size, artworks swapped in and out, and the display reshaped as the shop took form around us. Living up to Wes Anderson’s colour palette With Wes Anderson, colour is never incidental. His films are defined by carefully tuned palettes that shape mood and character as much as story does. That meant framing couldn’t be neutral or generic. Each poster and print was paired with a complementary Popup Frame colour, chosen to echo the artwork without competing with it. Our new palette from Italian papermakers — soft pastels and muted tones — helped the wall read as one considered visual composition, rather than a set of individual products. A small part of something bigger Since opening, Wes Anderson: The Archives has been widely praised for its attention to detail and celebration of the craft behind Anderson’s films — from sets and graphics to objects and design thinking. That same care carries through into the exhibition shop, where the posters and prints feel less like merchandise and more like extensions of the show itself. For us, it was a reminder of why picture frames matter. When they’re done well, they don’t shout. They quietly support the work, letting great design speak for itself.
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