28 Framing Wes Anderson at the Design Museum How Pop-up Frames helped bring one of cinema’s most distinctive visual worlds into people’s homes. Here, they tell us the full story... We started Pop-up Frames because, as graphic designers, we were frustrated that so much art was never making it onto the wall. So when the Design Museum got in touch to ask if we could help them build out the final part of their Wes Anderson exhibit, we were ecstatic. Wes Anderson’s films are known for showcasing worlds that are meticulously built — through colour, composition, and detail he creates an instantly recognisable aesthetic. Contributing — even in a small way — to how one of our generation’s most iconic visual worldbuilders was incredibly exciting; and a little daunting. The brief After you journey through the ‘Wes Anderson: The Archives’ exhibition, you end up in the exhibition shop. Here you can find a wide range of memorabilia — including iconic film posters, art prints, postcards, and gift-cards. Because Wes Anderson’s work is eclectic and prolific, we had a number of different dimensions and orientations to frame including: 35+ different printed products; eight sizes, from A5 postcards to 50 × 70 cm posters as well as portrait and landscape formats. It was a layout that was still evolving as the shop came together. Everything needed to sit together as a cohesive whole, rather than feeling like a collection of individual items. And all of it had to work within the constraints of a Grade II listed building, where traditional fixing methods simply weren’t an option. Framing different dimensions in a Grade II listed building Final dimensions weren’t locked. Layouts had to shift. We couldn’t drill into any of the walls. Put another way, we needed a flexible framing solution that wasn’t preplanned and could adapt in real time. We arrived with a small selection of Small, Medium and Poster Pop-up Frames (cut-to-size picture frames with adhesive wall mounts), not knowing exactly what
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