32 SUPPORT FROM TRADE AND INDUSTRY Christian Haeser, Managing Director of the German Trade Association for Home and Office Furnishings, confirms the relevance for specialist retailers: “Ambiente has once more proven itself to be an indispensable platform. The diversity and quality of the innovations on display showcase how vibrant and creative our industry is. For specialist retailers, this trade fair is the perfect place to identify trends at an early stage and sharpen their product ranges in a targeted manner – especially in conjunction with Christmasworld and Creativeworld.” The synergies between the three leading trade fairs reached a record level in 2026: visitors to one fair attended the other two events at a rate of between just under 60 and over 80 per cent. This underlines the added value of the trade fair trio as an international one-stop shop. Brands such as Zwilling used Ambiente as a stage for strategic development and global positioning. Senay Tansu, Chief Commercial Officer, Zwilling, explains: “Returning to Ambiente 2026 was a complete success for us. Our stand became a statement for our new brand world – modern, strong in design, high-quality and self-confident. Frankfurt was the ideal starting point for us to communicate this further development and our commitment to premium quality and design globally.” The results of the visitor survey underscore the strong response to the trio of trade fairs as a whole: Once again, very high visitor satisfaction ratings of 96 per cent, a level of internationality of 71 per cent and the presence of all relevant trade and buyer groups confirm Frankfurt’s role as the central platform for the global consumer goods industry. The strongest visitor nations included Italy, China, the Netherlands, the USA and France. The trio of trade fairs yet again attracted numerous top buyers – from international retail groups to leading retail chains, in particular large-volume international retailers such as ALDI, Carrefour International, Coop, Crate & Barrel, dm Drogeriemarkt, Dirk Rossmann, EDEKA, El Corte Inglès, Fenwick, Fleurop, Globus, IKEA, Jaeyoung Trading, Lidl, OBI, OTTO, REWE, Sainsbury’s, Tesco, Zalando, and Zara. In addition, the hospitality and contract business continued to gain in importance. International decision-makers from the hotel, catering, real estate and project development sectors, such as Marriott Hotel Holding and hotel-specific providers such as Caddie Hotel, came to Frankfurt. Minor Hotels Europe & Americas, an international hotel group covering several segments from business to luxury hospitality with brands such as NH Hotels, Anantara, Avani and Tivoli, was also represented. Clémentine Murgier, Chief Growth Officer of the JJA Group, also confirms the high internationality and quality of the buyers: “JJA’s growth is consistently internationally oriented. The open and international atmosphere of Ambiente makes it a fixed highlight in our trade fair calendar and a central lever of our sales strategy.” A similarly positive mood was evident at Christmasworld and Creativeworld. Elina Holm Knudsen, International Key Account Manager at Creative Company, sums it up: “The response to Creativeworld exceeded our expectations – with an
RkJQdWJsaXNoZXIy MTA0NTE=