Craft Focus - August/September 2022 (Issue 92)

87 BUSINESS that they would actively improve their purchasing in-store if QR codes were mainstream. For craft brands targeting specific demographics, the increase in potential sales could be significant. Some 63 per cent of shoppers aged 16-24 would be “much more likely” or “somewhat more likely” to make a purchase in a bricks and mortar environment if they could use a QR code as part of their shopping experience. What’s more, 57 per cent of shoppers aged 25-34 and 52 per cent of shoppers aged 35-44 have also confirmed that they would appreciate the introduction of QR codes into the shopping experience. Speaking of the research, digital retail specialist Matt Sherwen from Sherwen Studios says: “This could be hugely significant for craft brands. We know that customers want to benefit from social commerce strategies, and the use of a QR code is a relatively simple way for retailers to facilitate this. Our research has shown there is a huge demand amongst shoppers for the introduction of QR codes in bricks and mortar environments. If you are selling your products across multiple retailers, or you are looking to align your online and offline sales, this could be a valuable tool.” He adds: “The real value of the QR code is that they are accessible to craft brands of all sizes; independent brands can benefit from this in the same way that global brands can. We hope that craft retailers will sit up and take notice of this research – it could make a significant impact on your bottom line.” Sherwen Studios have discussed how retailers can make the most of QR codes within their white paper. As well as essential for social commerce strategies, the firm has also identified how QR codes can aid simple transactions and provide value-added content to your website. To find out more, feel free to download their latest white paper in full, direct from the website https://www.sherwen.com/retail-whitepaper

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