86 QR codes to boost sales Craft businesses looking to improve their commerce strategies may be interested in some new research which has been collated by digital retail specialists, Sherwen Studios. The firm, who has worked with national retail brands such as ScS and Bookers, has published a comprehensive whitepaper, titled: Bricks and mortar vs. online retail. How to combine online and offline experiences to improve shopping for your customers. The research report (which is available to download in full from the Sherwen Studios website) has delved into what customers really want to see from retailers over the next few years. By questioning more than 2,000 shoppers about their shopping habits and preferences, Sherwen Studios has discovered that the humble QR code could be an essential tool when it comes to social commerce strategies. The company believes that when used correctly, the simple addition of a QR code to product packaging or store signage could be used to provide a seamless link between your physical retail outlets and your online platforms – whether it’s your retail website, or your social media channels. If a customer is shopping in a bricks and mortar store, a QR code could be used in a variety of ways (not limited to): • Checking in-store stock levels without relying on help from a staff member. • Requesting additional information about a product (e.g., usage suggestions, video demonstrations, highlighting additional relevant products). • Enabling customers to log into online accounts, make use of ‘wish list’ technology or share product details with friends or family • Syncing with wider digital and content marketing activities. With social commerce continuing to play a big role in retail sales, the use of a simple QR code could be an effective way to align your online and physical sales strategies. For craft retailers looking to expand upon your digital marketing techniques, the QR codes could be used to allow consumers to collect loyalty points, view product demonstrations, or identify additional complementary products. What’s more, the simplicity of a QR code could easily allow customers to keep track of products that they’ve liked but may not have purchased in-store. They could enable shoppers to save items to a digital ‘wish list’ or even keep track of which products are suitable for projects or patterns. They could even enable shoppers to sign up for reminders when a favourite product is placed on special offer. Sherwen Studios research has revealed that the introduction of QR codes could significantly boost retail sales. A huge 42 per cent of shoppers told Sherwen Studios Discover how improved usage of QR codes could significantly boost retail sales in the craft sector
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