42 CYGNET YARNS +44 (0)1274 743 374 www.cygnetyarns.com deep shade colour combinations in throws, garments and homewares. How often do you launch new ranges? We always like to offer our customers new shade additions as frequently as possible, it keeps ranges fresh and exciting and offers our customers something new for their customer base too. We aim to launch at least a couple of ranges for spring/summer and autumn/winter, we aren’t too set on specific yearly launches especially with the shift in seasons. We can be pretty ad hoc, if we spy a range that we love we may just launch it at will as we’re just too excited (and impulsive)! How would you advise a retailer who is interested in stocking your products? We’re always happy to offer any advice and samples to ensure a retailer is happy with stocking our ranges in their shop, there’s nothing better than having a squidge of a yarn or a test knit up. I’d also suggest stocking lots of colours, there’s nothing better than seeing a rainbow of colours to tickle a crafter’s creativity. What sets you apart from your competitors? We’re a small, close-knit team which allows us to see all aspects of everyday life at Cygnet HQ. We offer an excellent customer service and the ability for our trade customer to order and take payments online. We know life can be busy, so it acts as the perfect tool for our customers to place an order in their own time and not restricted to set business hours. Our yarns are of excellent quality and we pride ourselves on offering innovative yarns at affordable prices. Do you visit any trade shows? Do you plan to visit any soon? We love to visit trade shows to see what’s going on in the wider industry. Cygnet will be exhibiting at The Knit Show in Harrogate in September hosted by the UKHKA and Stitches at the NEC is always a firm favourite. What new products can we expect from you in the future? You can expect to see several new product launches and colour additions to popular ranges including Cygnet DK and Cygnet Chunky our deluxe signature acrylics. We also have Silcaress Stripes due for launch in the summer along with a few festive delights in Seriously Chunky Prints and a new super chunky Metallic range with added sparkle!
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