Craft Focus - February/March 2022 (Issue 89)

45 PROFILE pixelsquares are sustainably produced from bio-plastics made using sugar cane and our packaging is designed to be reused for storing Pixelhobby supplies. I’ve also really enjoyed seeing how crafting has connected people during the pandemic, with family and friends coming together to collaborate on some beautiful projects and using social media to share them with those they can’t see in person. This was particularly noticeable as we partnered with our local school during lockdown to complete a large pixel project, with each child independently completing a baseplate that connected with the others to form a stunning pixelated tribute to school. How often do you launch new ranges? Every year! We’re always looking for new ways to create exciting products with pixels. Red pandas and lemurs are going to be big in 2022, so I’m currently working on some new designs that capture their cuteness! I’m also hoping to launch a travelinspired magnet range for the summer so people can enjoy pixelling on the go as travel opens up! How would you advise a retailer who is interested in stocking your products? We always say that Pixelhobby should come with a warning because it is so addictive! This makes workshops the perfect way to promote the craft. Once you get people pixelling, they won’t stop! Our Keyring Starter Kits and XL Workshop Boxes are designed as a great way to present Pixelhobby in a workshop environment. We also offer tabletop workshop stands with our most popular pixelsquare colours in standard and XL. Also, with so many products to choose from, it can be difficult to know which products to start stocking. Everything is so exciting; you will want it all! We recommend introducing Pixelhobby a couple of ranges at a time so there’s always something new for your customers to choose from. If you own a brick-and-mortar shop, signing up for our click and collect service is also a great way to make the most of our full product range, particularly our larger kits. Customers can purchase products that you don’t have in-store directly from our website and then have their order delivered to you free of charge. We treat click and collect orders as yours, so you get the profit! What sets you apart from your competitors? One of the great things that sets Pixelhobby apart from other mosaic and pixel-based crafts is that we’re parentfriendly and sustainably produced. While similar crafts use loose dots, beads and gems (packaged in single-use plastic), all of our pixels are contained on a pixelsquare, meaning you can pull off each pixel as you need it. You won’t find any rogue pixels lying around and don’t need to worry about your project falling on the floor! There’s also no need to iron or spray our pixels with water, the pixels magically stay on the baseplate (but can easily take them off if you put a pixel in the wrong place). What are you looking forward to most over the next year? I’m definitely excited to increase our social media presence and build a community of pixellers online! We’re launching our Pixelhobby UK Colour of the Week and Colour Palette of the Month for 2022, a social media campaign that will showcase our diverse range of pixel colours whilst also encouraging people to get involved by using each month’s colour palette to design their own pixel kits. I’m looking forward to seeing what everyone creates! What new products can we expect from you in the future? That’s up to you! We like to tailor our new products to the things our stockists and customers love. Our Peacock Magnet Kit and Dragon XL 4 Mini Baseplate Kit were both inspired by our stockists. We’re able to turn an idea to a product in your shop in as little as two weeks, so let us know what you’d like to see in pixels and we’ll make it happen! PIXELHOBBY +44 (0)1404 510 222