Craft Focus - February/March 2022 (Issue 89)

43 PROFILE Pixel heaven! Adelphi Eden, Designer at Pixelhobby UK, discusses her world of pixels and the countless creative opportunities these little squares hold Tell us a little bit about the company. Where are you based? When did the company start? Pixelhobby UK are a small family-run based in the south west that launched in 2015. We’re the official distributers for Pixelhobby products in the UK and Ireland. Pixelhobby is an exciting new craft that uses sustainably produced pixels to build up pictures, ranging from small keyrings to large life-like photos. We supply a variety of Pixelhobby craft kits to craft stores across the country, as well as stocking individual Pixelhobby supplies, including 314 different pixel colours! What’s your background and why did you start the company? Pixelhobby UK all began with one keyring! After purchasing a keyring kit from a craft fair and falling in love with pixels, my mother Janet Eden, contacted the manufacturers in the Netherlands and began selling Pixelhobby products directly to customers. We opened our online store ‘The Crafter’s Cavern’, started running workshops at local craft fairs and offered pixel parties for children. What started off as a small side hustle grew into pixel phenomenon and we quickly realised that Pixelhobby needed to be supplied to craft stores so that everyone could enjoy the craft as much as our community did! As a result, we started Pixelhobby UK, launched our first range of children’s magnet kits and started supplying our local independent craft stores. I’d just finished my art GSCE at the time and was looking for a way to develop these skills as I completed my A-Levels and worked towards my English and Creative Writing degree. As Pixelhobby UK’s Designer, I dedicated time alongside my studies to teach myself how to develop new pixel kits using our digital design software. I really enjoyed learning to look at the world from a pixelated perspective and am often found taking pictures of things that I know will look great in pixels! How has the company evolved? Pixelhobby products are now available in craft stores across the country. Year on year, I’ve continued to conceptualise creative new ways to pixel. We now offer over 100 different magnet kits alongside several pixel products designed exclusively for Pixelhobby UK, such as our card kits and magnet collections. As our design portfolio grew so did our profile as we began running TV demonstrations with The Craft Store (then Hochanda), partnered with schools, magazines and other craft companies to produce one-of-a-kind pixel projects. In 2019, we were honoured to be Highly Commended in the 2019 Best of Craft Elite Industry Awards. We were really excited to launch our new website in November 2021! After months of work, we’ve designed our online store for retail and trade customers to easily purchase our pixel products and have also started a free click and collect service with our registered stockists across the UK. What do you specialise in? Pixelhobby UK specialises in pixelated craft kits for all ages! Whether a customer is looking to make a unicorn keyring or their own pixel masterpiece, we collate kits that meet their needs and supply them to their local craft store. We also offer a specialist bespoke service that allows customers to convert their own images into pixel kits. Our Magnet Collections are also a 