Craft Focus - December 2021/January 2022 (Issue 88)

exchange. Specialist dealers will learn directly from the manufacturer how to use the latest products and what helps them in their consulting and sales activities. In addition, the Creativeworld Academy provides retailers with ideas on how to hold workshops in their shops and how to be a competent advisor to customers. Additional digital offers intensify networking A supplementary online platform for Creativeworld increases the international reach for exhibiting companies and trade visitors and also promotes new contacts, networking opportunities and knowledge transfer. Digital exchange via chat or video is already possible one week before and two weeks after the event. Workshops from the Creativeworld Academy, for example, will be streamed live and can be experienced digitally. In this way, the trade fair highlights can also be experienced by visitors from overseas who will not be able to travel to the fair in 2022 due to travel restrictions. The videos will be made available afterwards on the Conzoom Solutions knowledge platform. With the Nextrade order and data management portal, there’s another digital service already established by Messe Frankfurt. Nextrade enables digital 24/7 business relationships between retailers and suppliers. As the first digital B2B marketplace for Home & Living, the platform digitally brings together supply and demand from the entire industry and thus creates great added value for both sides. Safe trade fair visit thanks to safety and hygiene concept Messe Frankfurt’s hall and infrastructure isn’t only one of a kind, but also an important component of the safety and hygiene concept. To make the personal encounter at Creativeworld as safe as possible for all participants, Messe Frankfurt makes use of various control. These go far beyond the measures taken in the public sector and make the Frankfurt’s exhibition halls into excellent and safe meeting places, even in times of pandemic. The measures include 100 per cent fresh air supply, generous design of halls and entrances to maintain safety distances, intensive cleaning measures, a hygiene-adapted catering concept and the proven wearing of mouth and nose protection. Business trips to Germany possible without quarantine According to the current status, entry into Germany is possible for business travellers from almost all countries without quarantine. The prerequisite for this is a business reason, which is participation in the trade fair. In addition, visitors require proof of complete vaccination, recovery or a current antigen test (3G). Information correct at time of writing. As usual, Creativeworld will be held together with the international consumer-goods fairs Christmasworld and Paperworld. Christmasworld: 28th January to 1st February, 2022 Paperworld and Creativeworld: 29th January to 1st February, 2022 34