Craft Focus - December 2021/January 2022 (Issue 88)

FLY IN TO FRANKFURT The international creative sector is looking forward with anticipation to Creativeworld, from 29th January to 1st February, 2022, in Frankfurt am Main. Creativeworld, the trade fair for hobby, craft and artists’ requisites will once again bring the sector together and show the trends for the coming season, the new products and the latest creative techniques developed over the past two years. “As the new head of Creativeworld, I’m particularly looking forward to meeting in person on site and exchanging ideas with the industry. For 2022, we’re planning a number of highlights to bring eachother up to date and to know what moves the creative market”, says Eva Olbrich, Director of Creativeworld at Messe Frankfurt Exhibition GmbH. “We’re very pleased with the great demand from manufacturers from abroad, so we’ll be well positioned internationally. Companies from France, the Netherlands, Italy and Spain, but also from the USA, Japan and Korea will be there in January.” Numerous manufacturers are looking positively and expectantly to Creativeworld and agree that real meetings on site are needed for successful business as it quickly became clear that digital exchange cannot replace real encounters in the long term. Creative products live from the haptic experience. Colours, papers, brushes, pens want to be tested and new techniques will be learned. Renowned manufacturers such as Fedrigoni, FILA group, Lyra, Molotow, Rico and Staedtler will be at the 2022 event. They’ll show their creative assortment in the product groups: hobby and handicrafts, graphics and artists’ supplies, graffiti and street art as well as handicrafts and textile design. Supporting programme offers added value for the trade “We show tomorrow’s trends and offer the trade workshops and product demonstrations for the new latest materials and tools”, explains Eva Olbrich. “What the trade needs to serve the individual needs of creative customers can be found with us at Creativeworld.” Creativeworld Trends are at the top of the list when it comes to inspiration. For trade visitors, they’re a creative treasure chest. Here, they can learn what no assortment should be without for the 2022+ season and discover new ideas for working with different materials and tools. For the coming season, the trends are themed ‘Manual Movement’. With the three themes: ‘colour statement’, ‘organic traces’ and ‘lovely keeping’, old favourite pieces are given a new lease of life, urban space becomes a canvas and nature is used to search for traces. For further inspiration and expertise, there’s the Creativeworld Academy. On the stage, there will be lots of workshops and product presentations on the latest creative materials and techniques. The focus here is particularly on personal 33 CREATIVEWORLD