Craft Focus - Jun/Jul (Issue 73)

33 PROFILE Indeed it does. Whilst the massive adult colouring craze has now peaked, there are several interesting and lucrative spin-offs as enthusiasts move on to other creative pastimes. These new sectors offer even greater scope for creativity and appeal to a broader audience, offering an excellent opportunity for canny retailers. Handwriting in particular is experiencing a real surge in popularity together with a renewed interest in hand lettering, calligraphy and of course, the popular bullet journal trend. To capitalise on this, we have introduced a raft of products under the Design Journey banner, including double-ended fibre tips, lettering, watercolour brush and calligraphy pens. All are presented in packaging with clear visuals so that creative users can immediately recognise relevant products in-store. Our hand-lettering range offers stationery addicts and hobbyists alike a chance to try this phenomenon. Like adult colouring, this activity has very broad appeal and is suitable for a wide audience as it’s possible to work at so many different levels, from simple embellishments through to extremely sophisticated techniques. The key areas to cover are sketching, drawing, designing and decorating although some products can be used for more than one task. Staedtler’s pigment liner is indispensable, and is available individually in 12 different line widths, including one with a chisel tip. In its most basic form, all that’s needed for bullet journaling is a notebook and pen, making it an accessible hobby. In essence, it’s the art of creative planning, with just a little imagination and creativity. Any to-do list can be transformed into a small work of art. The sky’s the limit. Offering an extensive selection of both products and shades is key to our success. We soon realised that dedicated adult colourers require an extensive choice, so we expanded both the triplus fineliner and fibre-tip collections to feature 60 vibrant tones. The colours are consistent across this and the new triplus broadliner range, allowing a mix and match approach. A variety of pack sizes is available. What’s coming up next? The creative side of our business is really important. It’s an essential part of our company and a very exciting area, with continual new trends within the sector – watch this space! “In its most basic form, al l that’s needed for bul let journaling is a notebook and pen, making it an accessible hobby. In essence, it’s the art of creative planning, with just a little imagination and creativity. Any to-do list can be transformed into a smal l work of art. The sky’s the limit. “ +44 (0)1656 778 668 staedtler.co.uk