10 YOP & TOM PARTNERS WITH MIFFY FOR NEW STATIONERY RANGE Yop & Tom are delighted to announce an agreement with Mercis BV, brokered by Rocket Licensing, to launch a new Miffy stationery collection across the UK and Ireland. The collection will bring together Miffy’s instantly recognisable charm with Yop & Tom’s colourful, design-led approach to stationery. The first launch will include 2027 diaries, 2027 calendars and tear-off notepads, with guided journals to follow later in the year. Pre-orders for the diaries and calendars are open now, with the range set to launch in summer 2026. The collection will make its trade show debut at Harrogate Home & Gift. Miffy is a natural fit for Yop & Tom, with both brands sharing a love of simple, thoughtful and joyful design. Yop & Tom brings proven stationery expertise, strong retail relationships, international wholesale experience and a track record in diaries, journals and giftable paper goods. Miffy brings iconic character appeal, timeless design, global recognition and a rare ability to connect across generations. Together, the partnership creates stationery that feels both practical and cute, which ties into the trend for licensed nostalgic products for millennials and Gen-Z. Tom Hannacher, Co-Founder of Yop & Tom, said: “We’re incredibly excited to be working with Mercis on this new Miffy stationery collection. Miffy has such a rare quality as a character; simple, joyful, instantly recognisable and loved across generations.” The collection will be available through selected retailers, independent shops, department stores, bookshops, gift stores and online channels across the UK and Ireland. Distribution in Ireland will be managed through Yop & Tom’s Irish distributor. Retailers interested in stocking the collection can contact Yop & Tom for wholesale enquiries and pre-order information. Visit www.yopandtom.com Get inspired & craft your summer with Pentel As the summer holidays approach Pentel is set to inspire a summer of creativity with the launch of its exciting new social media campaign, #CraftYourSummer. Throughout the sevenweek campaign, followers will discover summer craft ideas, easy-to-follow tutorials and colourful projects designed to encourage people to create handmade projects at home. Pentel’s campaign is said to reach over 2m followers over the summer period. Working with five talented content creators, each with their own creative style, Pentel will showcase a wide variety of fun and achievable summer craft projects. Featuring a selection of Pentel Arts and PLUS favourites—including Paint Markers, Milky Brush Pens, Brush Sign Pens, Glue Tapes and the awardwinning Mattehop Gel Pens—the campaign demonstrates how easy it is to transform everyday materials into eyecatching handmade creations. Projects include beautiful window designs, handmade postcards, personalised tote bags, ocean-themed crafts and stunning miniature paintings inspired by the beauty of the season. The #CraftYourSummer campaign will feature a stream of social media activity, including influencer reviews, mini campaigns and informative content shared through videos, posts, Reels and Stories. Followers will also have the chance to enter a competition, alongside a series of mini giveaways, to win a selection of the Pentel Arts and PLUS products featured throughout the campaign. Wendy Vickery, Pentel’s Marketing Manager, comments: “Summer is the perfect time to discover a new creative hobby or spend time making something special with family and friends. Through #CraftYourSummer, we’re showcasing just how versatile and accessible the Pentel Arts range is, with inspiring projects and crafts that are suitable for all abilities. You don’t need to be an expert to make something you’re proud of – just a little creativity and the right tools. Whether you’re an experienced crafter or picking up a Brush Sign Pen for the first time, we hope the campaign encourages everyone to enjoy the simple pleasure of creating. At the same time, we’re continuing to support our retail partners with engaging marketing activity designed to drive awareness and encourage consumers into stores throughout the summer.” STAEDTLER and COLOP launch new distribution partnership in the UK STAEDTLER, one of the world’s leading manufacturers of writing, drawing and creative materials, and COLOP, one of Europe’s largest manufacturers of creative and educational stamp products, are strengthening their international partnership. From July 2026, STAEDTLER (UK) Ltd is responsible for the distribution of selected products from the COLOP range in the UK. Through this partnership, both companies are joining forces to make innovative, creative products available to retailers and consumers in an even more efficient and targeted manner. Through this partnership, STAEDTLER is expanding its portfolio with a range that appeals to both children and adults. STAEDTLER brings years of experience in creative applications and highquality materials to the table. COLOP complements this perfectly with a wide range of creative stamps and teacher’s stamps. Together, the companies offer a carefully curated range tailored to both retail and e-commerce channels, and the education sector. This combination of two strong brands fosters creativity and supports retailers with an innovative, user-friendly and inspiring range. Visit: www.staedtler.com
RkJQdWJsaXNoZXIy MTA0NTE=