20 EXHIBITOR APPLICATIONS FOR TOY FAIR 2027 NOW OPEN Applications for exhibition space at Toy Fair 2027 are now officially open via the Toy Fair website. Organised by the British Toy & Hobby Association (BTHA), Toy Fair will once again return to Olympia, London, from the 19th to 21st January 2027, spanning the iconic Grand, National and Upper West Halls for three dynamic days of business, networking and product discovery. As the UK’s largest toy trade exhibition of the year, Toy Fair offers toy, game and hobby manufacturers and distributors a prime opportunity to unveil their newest launches and upcoming ranges face-to-face with a diverse audience. Buyers, licensors, inventors, media and wider industry professionals gather under one roof, creating an unrivalled environment to spark new partnerships and strengthen established relationships. Retailers in attendance represent every corner of the market, from grocers and national multiples to independent retailers and specialist toy stores, making Toy Fair a vital platform for brands looking to broaden their reach and build partnerships. Whether as an emerging business ready to make a debut or a global brand returning to the vibrant show floor, Toy Fair is the ideal platform to help all types of companies, from large renowned brands, through to smaller and emerging start-ups, to generate quality leads, expand their network and start the year with momentum. Exhibitors can choose from three stand options to suit their objectives and budget: space-only, shell scheme, or a shell scheme economy package within the ‘Gold Zone’- an area designed to champion smaller, up-and-coming companies. Full package details and prices can be viewed here. Anticipation is already building for 2027, with strong early interest from returning and new exhibitors alike. For more information on exhibiting and sponsorship, please contact majen@btha.co.uk or call the team on 020 7701 7127. Visitor registration will open in October on the Toy Fair website. To keep up to date with the latest Toy Fair news, follow Toy Fair on Instagram and LinkedIn, or visit the Toy Fair website: www.toyfair.co.uk THE KNIT SHOW RETURNS TO HARROGATE “The Knit Show is now the UK’s leading trade show for the sector and was created by UK Hand Knitting to give yarn and craft shops a dedicated trade show where they can view the latest collections in a relaxed environment, while networking with other retailers in beautiful surroundings,” explains Gareth Pope, Chairman of UK Hand Knitting. You can expect to see products from all your favourite yarn and fabric suppliers, plus a tailored selection of new guest exhibitors to broaden the offer. UK Hand Knitting members exhibiting include James C Brett, Cygnet Yarns, Groves, King Cole, Rico Design, Stylecraft and West Yorkshire Spinners. The specially selected guest suppliers, who bring a really exciting range of brands together for retailers to see are; Baa Ram Ewe, CRS Fur Fabrics, Dannells Ltd, Dookki, Emma Ball, Empee Fabrics, EQS Ltd, Habico Ltd, Hawthorn Handmade, Lewis and Irene, Marvic Fabrics, Nutex UK Ltd, SC & PS Saunders Ltd, SoloCrafts, Stof Fabrics, Viridian Distribution Ltd and Visage Textiles. UK Hand Knitting members are offering discounts to premium listed shops. Shops are welcome to become Premium Subscribers ahead of the show to benefit from these discounts and special offers by signing up via the website. Providing a unique sourcing venue, The Knit Show is centrally located with easy road and rail access, ample parking, and a very warm welcome! Visitors can also enjoy complimentary refreshments and a buffet lunch. Please note this is a trade only event. You can register for tickets and find out more by following this link: www.theknitshow.co.uk
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