4 BUSINESS 65 Retailer interview Jan Martin and Jon Sayer co-owners at The Snail of Happiness, reflect on running a small craft shop with national impact. 70 Theo Paphitis at Spring Fair When Theo Paphitis took the stage at Spring Fair’s Hidden Forum 2026, no one was expecting motivational platitudes. What they got instead was sharper: a diagnosis of what’s killing businesses today, and a clear roadmap for staying alive in a world that won’t slow down. 72 Independent retail in the age of AI At Spring Fair 2026, one message cut through the noise for independent retailers: the path to purchase is no longer linear, and pretending it is could be costing you sales. 74 Championing diversity FSB Policy Chair Tina McKenzie shares why the FSB is calling for a comprehensive and regular national study of ethnic minority entrepreneurship 75 The gift that keeps on giving Laura Newbold Breen, CEO ACID, shares more about ACID’s partnership with the Giftware Association, and empowering the giftware industry SHOWS 21 Shows, news & events Stay up to date with what’s happening in your industry 25 Getting ready for London London Stationery Show preview 31 Creative energy in Frankfurt Feedback from Frankfurt this February from Ambiente, Christmasworld and Creativeworld FOCUS ON 38 At the heart of creativity Laura Turner, Senior Marketing Executive at Brother UK talks to Craft Focus about evolving to meet the needs of today’s makers 44 Inside Schiffer Publishing Séverine Jeauneau, Head of International Sales at Schiffer Publishing talks to Craft Focus about how the company has grown its craft catalogue into a worldwide brand 50 From hobby to masterpiece Helen Cottrill, Business Development Director UK of Figured’Art talks to Craft Focus about their brand-new kits and launching their first licensed collections 58 Grains of growth Bert Sabourin, General Manager at Sandtastik Products Ltd. talks to Craft Focus about supplying customers globally with their sand based ranges 53 15 47
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