39 COMPANY PROFILE BROTHER UK LIMITED www.brother.co.uk seating plans, place cards, wedding favours and personalised bouquets for the big day. How would you advise a retailer who is interested in stocking your products? Our products are trusted by customers to deliver a simple, reliable experience. By offering devices known for dependable results, retailers can reduce returns, encourage repeat purchases and build long-term loyalty. Our printer ranges also come with recyclable packaging, remanufactured consumables and flexible subscription options, which helps retailers meet growing demand for sustainability and cost control without adding complexity. What sets you apart from competitors? What really sets us apart from other brands is the trust our customers place in us. We’ve been named PC Pro’s Best Printer Brand for 12 consecutive years which is something we’re incredibly proud of and reflects real user feedback. We’re also known for our excellent after-sales support, so if something does go wrong, there’s help available. That reliability is a big part of why so many people choose us time and again. We design all our products and solutions to be simple, dependable and easy to use – whether someone is personalising handmade gifts, organising their home or printing everyday documents. Our TZe tapes are another clear differentiator, and they’re built to last, resistant to water and extreme temperatures, and designed to stay firmly in place once applied. Do you visit any trade shows? Do you plan to visit any soon? It’s been a while since we’ve exhibited at trade shows, but we’re always inspired by what’s happening in the craft space. We’d definitely look to visit again in the future to gather ideas, connect with makers and see first-hand what’s capturing people’s creativity. What are you looking forward to most over the next year? We’re really looking forward to seeing how our products continue to spark creativity at home. It’s fantastic to see the projects people come up with and post on social media – especially applications that we might not have previously considered. We’ve recently launched on TikTok, which is an exciting step for us, and we’re hoping it will help us connect more closely with the crafting community, exchange ideas and encourage even more people to give something new a try. What new products can we expect from you in the future? Our current craft labelling range is performing well and resonates strongly with our creative community. That said, innovation is a part of our DNA and we’re constantly listening to customers and exploring new ways to support their creativity, so it’s definitely a case of watch this space.
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