Craft Focus - Dec 2017/Jan 2018 (Issue 64)

effects including metallic, stone, glitter and crackle. You can add visual texture, introduce a new dimension, create interesting layers or just make sure the colour gets into every nook and cranny, particularly for three-dimensional projects. For crafters, PlastiKote spray paint makes just about anything possible. How important is quality to the brand, and how does this relate to the products? PlastiKote has a long history of developing high quality paints that provide solutions to original requirements, different environments or surfaces. Only recently we launched easy- spray technology, introducing a wider spray nozzle, any angle spraying, no recoat window and a finer spray mist for a flawless finish. PlastiKote focuses on three key areas when developing its products and quality is its number one priority: Quality – perfect finish, no brush marks, multi-purpose, speed of drying, speed of use. Convenience – quick, easy to use, and no brushes. Creativity – texture, finish, range of colours. Achieve something you can’t with a brush. What products are proving best-sellers, and why? Chalkboard paint is a hot product this year, and we’re seeing it used everywhere from placemats, notice boards, gift boxes to even table tops. Metallics are very much on trend still in home interior design and they continue to be a hot favourite with crafters and hobbyists. Copper and Gold Leaf are our two best sellers, and it seems crafters love the effect they achieve on everything from ceramics and mouldings to glass and cardboard. And of course, Twist & Spray and Fast Dry Enamel, in all colours, continue to be top sellers as more and more people get involved in recycling, upcycling and re-vamping. There’s no doubt, this is a great time to be creative! PlastiKote has recently updated the brand’s website. Tell us about how you are inspiring potential customers with a range of project ideas? Inspiration, education and information are the bedrock of our communications with potential customers. We just want to continually spread the word about the versaility and creativity of spray paint! PlastiKote also wants to support its retailers in as many ways as possible – interactive and regular communication with spray paint users is just one aspect of that support. The new website has been launched to showcase our extensive range of products and it includes a wealth of creative projects to inspire and encourage. Alongside the website we have a monthly blog that features top tips, how-to projects, reader ideas and photographs, competitions and a vlog. Spray paint enthusiasts can follow us on Instagram, Pinterest, Facebook and Twitter as well as subscribe to our channel on YouTube. We also have more than 500 project pictures on our Flickr site. We love getting enquiries from spray paint users and we always respond to questions within 48 hours. We encourage users to share their completed projects with us and we regularly give away spray paint as a thank you for their contribution. Where can retailers get to see the PlastiKote range? Retailers can visit the PlastiKote website plastikote.co.uk to see the full PlastiKote range. They can visit the PlastiKote blog spraypaintideas.co.uk to see a huge collection of spray paint projects to help them decide which spray paints are best for their consumers or telephone the helpline for more information. PlastiKote +44 (0)844 736 2235 plastikotehelp@valspar.com plastikote.co.uk craft focus 77 company profile