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Posted by Rachel Westall on 9 December 2021
Pantone 17-3938 Very Peri, is a new Pantone colour whose courageous presence encourages personal inventiveness and creativity.
Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Pantone 17-3938 Very Peri places the future ahead in a new light.
Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we’re going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.
"The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer." commented Laurie Pressman, Vice President of the Pantone Colour Institute. "Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us."Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.