Messe Frankfurt reorganises consumer goods sector

In a second step, the sales teams as well as the marketing and communication responsibilities have been reorganised with effect from 1st July 2021. Going forward, Ferger will be responsible for the strategic sales orientation of all trade fair brands and future trade fair formats. As before, Ambiente will be organised and managed by Yvonne Engelmann for the Living and Giving segments and Thomas Kastl for Dining. Eva Olbrich will continue to be responsible for Christmasworld and will also be in charge of Creativeworld. Bettina Bär will take over the management of Paperworld. Susanne Schlimgen remains responsible for the regional fair formats. Michael Reichhold will take over the management of the newly created Shared Expertise Department, in which overarching processes and implementation activities for trade fair marketing and organisation to exhibitors will be centralised.
Ferger says: "At this point, we'd like to express our special thanks to Michael Reichhold, who will now intensively promote the topic of digital transformation and, with his many years of trade fair experience and at the same time high level of process and system knowledge, will make our internal structures fit for the future. With this powerful and streamlined set-up, we will be able to respond even more intensively and quickly to market requirements as well as individual customer wishes and place and further develop our leading trade fair brands on the market in a more targeted manner than before for the benefit of our exhibitors and visitors."

In her function as Vice President of Consumer Goods Fairs, Uherek is responsible for the entire marketing communications of all trade fair brands as well as future formats and platforms. An important part of this is the strategic content development for both existing physical trade fair formats and new digital developments. As before, Yvonne Clemens is responsible for the development, adaptation and implementation of marketing campaigns, but from now on for all existing trade fair formats and platforms in the consumer goods sector. In parallel, Erdmann Kilian will be responsible for media relations for all consumer goods trade fair formats and platforms. Margit Herberth will take over the management of the newly created Multimedia & Data department, which ensures the playout of all communication formats in the corresponding channels. The department is also responsible for the implementation of audio and video formats as well as the presence of the trade fair brands and platforms in social media. The newly created Content Department, which is responsible for the development and creation of all content in the form of fringe programmes, lecture areas etc. and their translation into digital formats, will be headed by Dorothe Klein, who previously coordinated the Ambiente fringe programme. Uherek adds: "With this reorganisation, we're taking a real quantum leap into a new age of content creation and integrated communication to further enhance the benefits and experience of our trade fairs and platforms for our customers. In particular, topics such as the simultaneous use of content at trade fairs and on the web, moving images and audio, but also the sensitive and targeted handling of customer data have become massively more important in recent years. With our new organisation and the resulting advantages, we are perfectly positioned for these challenges - online as well as on-site at our leading trade fairs."

Creativeworld will run from 29th January until 1st February, 2022.