Posted by Andrea Ashfield on 11 November 2018
“For me, the Creative Impulse Award is the best proof of the huge innovative strengths that exist within this sector,” says Michael Reichhold, Creativeworld Director. “The incredible profusion of new products and tools that are submitted every year present the specialist panel of adjudicators with an enormously challenging task when they meet in January.”
The judging panel consists of international experts from the retail sector, industry and the media, and entries will be reviewed at the beginning of January. There are three categories for product, tool and book of the year.
Beate Winkler, who, together with Heindesign, won the 'Best tool' award in 2018 says, “I was already aware, during the show, of a fantastic response on social media and particularly from abroad. This wave of interest has continued up to the present, and I am delighted to say that I have signed up for other exhibitions and events as a result, both inside and outside Germany. I have recently even had some more requests of this kind from the USA, which would have been unthinkable if it had not been for the award.”
The formal award ceremony will take place on 27th January in the Creativeworld Forum. All the entries will be on display throughout the show in the dedicated Creative Impulse area. For more information, go to www.creativeworld.messefrankfurt.com
