Crafter's Companion to expand in US

Posted by Andrea Ashfield on 28 November 2018

Crafter's Companion to expand in US: Image 1 Crafter's Companion is set to move its US headquarters to a larger space in Corona, California, after a huge growth in sales from $12m to around $22m over the past two years. The new office and warehouse, which takes up 31,000 square feet, has been selected after increased demand from key accounts including the Home Shopping Network (HSN), Notions Marketing, Amazon.com and retailers Tuesday Morning and Hobby Lobby.

“It's fantastic to see such an increase in demand for our products in the US market,” says Sara Davies MBE. “When we opened our office in Santa Ana, California in 2016, I could not have envisioned this level of growth, although I always knew our products would be well received by customers in North America. A big part of our success in this market has been down to a great partnership with HSN. Its team has supported our brand for many years and enabled us to bring our innovations to their well-established and loyal customer base.”

Crafter's Companion is now recruiting for several new positions across customer service, compliance and design to join its current team of 30. New appointments will include two senior recruits to be based at the company's US headquarters.

Lister Hargreaves will join the team as chief financial offer, bringing more than 17 years' experience of the global financial industry to the role. Kelli Snowgold has also been promoted to the newly created role of vice president of commercial strategy, and will be responsible for developing and driving the business growth strategy and overseeing sales and marketing, including management of products.

“This latest expansion, together with a strengthened senior leadership team, provides us with a solid platform to further increase our US presence and develop our product portfolio to meet customers' evolving needs. It's a very exciting time for our business and we can't wait to see what the next few years will bring. I'm delighted to welcome Lister to the Crafter's Companion family. We're confident his experience will be hugely beneficial for us as we continue to grow. Likewise, we're delighted to congratulate Kelli on her new role; she's become a big part of the business since joining us earlier this year and I'm sure she'll continue to be an integral part of the team moving forward.”

Commenting on his appointment, Lister adds, “I am very excited to be joining Crafter's Companion as I've had close connections to the company's UK team from the start and have watched it grow over the past 13 years. I am confident that I can draw on past experiences to help build a platform for our continued and sustainable future growth in the North American craft market. I'm looking forward to getting started.”

Crafter's Companion now employs over 150 staff worldwide and exports its products to Europe, Asia, South Africa, Australia, New Zealand and North and South America. Visit www.crafterscompanion.co.uk for details.

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