ExaClair Limited has launched a major new campaign to help retailers promote and sell Europa notebooks and filing products. Buyers of Europa products will get entry into a free prize draw for the opportunity of winning one of 10 iPads.

James Mead, Sales and Marketing Director of ExaClair explains: "The notebooks and filing products segment is increasingly competitive and we wanted to find a way of incentivising consumers to buy our product and for dealers and retailers to see even greater value in the support that we can provide."

Consumers simply send ExaClair their name, address and the last six digits of the code on the back of the product they have bought, and they are entered into a draw to be held on 31st December 2011, the promotion closing date. Suitable for retail customers to run in store, the campaign is supported by eye-catching promotional materials including shelf wobblers, ceiling hanging boards, posters and floor standing display units to create as much in-store theatre as possible.

"We wanted a prize that is aspirational," James continues. "It is also important to offer the prize in sufficient quantities that the customer genuinely feels they have a chance of winning," he says. "Fundamentally, however, it is about giving dealers and retailers additional tools to sell more product - and specifically the Europa notebooks and filing products from ExaClair - during the important back to school and back to college selling periods."

For further information T: +4 (0)1553 696600, E: enquiries@exaclair.co.uk, www.exaclair.co.uk.