Craft Focus - February/March 2023 (Issue 95)

57 PROFILE VIRIDIAN DISTRIBUTION https://viridianyarn.com 0117 300 5244 something to suit different levels of crafters and crafting as well as different price points for all budgets. Craft has boomed over the last year! Have you noticed any new trends? Yes, we’ve seen Tunisian crochet take off. It seems to be very popular at the moment. How often do you launch new ranges? We frequently have new ranges within our existing brands to always keep things fresh and interesting. Clover and KnitPro continue to innovate with new products regularly throughout the year. How would you advise a retailer who is interested in stocking your products? We’re a very customer focused company and our team have years of knowledge and experience in the industry which we’re always happy to pass on. Stocking a new range is an exciting time for retailers and we’re more than happy to spend time over the phone or by email helping them choose the right products for their particular customer base. What sets you apart from your competitors? We may have amazing products, but our customers are really important to us. We take pride on our level of customer service and will always go the extra mile. From our efficiency in despatching orders, to answering emails, keeping in touch, we always offer a friendly service. Do you visit any trade shows? Do you plan to visit any soon? I visit h+h Cologne each year in March. I really enjoy this show. I use it as the perfect opportunity to meet up with my suppliers and often bump into some customers which is always nice. I’m always on the lookout at this show for new products to add to our portfolio. All this to the backdrop of a beautiful city with lots of nightlife. What are you looking forward to most over the next year? I’m looking forward to exhibiting at Stitches and visiting Cologne. Who knows, maybe I’ll get to visit KnitPro again in India. What new products can we expect from you in the future? We’ll let you know nearer the time!

RkJQdWJsaXNoZXIy MTA0NTE=