78 Sustainable sewing Rosie Scott, Founder of The New Craft House talks to Craft Focus about the growing trend to use eco materials and how her business is dedicated to selling deadstock fabric Tell us a bit about The New Craft House, when did it open and by who? We’re a true designer deadstock fabric shop and we also run sewing workshops. We’re based in Hackney and also sell our fabric online. The business was set up by myself and childhood friend Hannah in 2015 and we continue to run it today. Tell us a bit about your location! We’ve always been located around Broadway Market in Hackney and have had four different studios around here. We’ve been in our current space for a year and it’s a beautiful large, light space. We love being able to open as a shop for customers to come in and see too! You also run your business online as an e-commerce set-up. Tell us a bit about this. When we started selling fabric we actually only sold online and held regular open days. We didn’t have the space to have a bricks and mortar shop. Most of our orders still come from online. How has business been since the Covid restrictions lifted? During the lockdowns we saw a big increase in orders as people were at home and able to sew. Since then, orders have steadied but they’re definitely still higher than before the pandemic. We think lots more people started to sew! Have you seen a boom in the craft industry recently/ a new type of customer? Younger people are definitely more interested in learning to sew as they’re turning away from fast fashion. They’re also really interested in sustainable fabric options – such as our deadstock.
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