54 BOOKS MEAN BUSINESS! Head of her game at business and development for Schiffer Publishing, Séverine Jeauneau talks to Craft Focus about the vast array of books they publish Tell us a little bit about the company. Where are you based? When did the company start? I’m based in London with my marketing colleague, Victoria Hansen, where we look after all territories outside North America and Canada. The founding of Schiffer Publishing was a gradual process started when the research for Chester County, Pennsylvania, Inventories 1684-1850, by Margaret Schiffer, was discovered in a box in a basement in 1973. The study had been made at the Chester County Historical Society in West Chester, Pennsylvania, for the author’s personal interest. She had also published Furniture and its Makers of Chester County, Pennsylvania with the University of Pennsylvania Press in 1966. But when the inventory research was discovered, it seemed to the author’s son Peter, who was an antiques dealer with his father Herbert, and to Peter’s wife Nancy, who was a historical museum curator, that the information the research contained would be of interest to their clients for historical interpretation of antique furniture and accessories used in Chester County. Schiffer Publishing was started in 1974 to mimeograph, ring bind, and distribute that book, and to bring out-ofprint historical books about antiques back into circulation. About the same time, Herbert and Peter had written a book about Chinese export porcelain, which they handled in the antiques business, and had sent the manuscript to a small publisher. When that publisher went out of business before their book was completed, Schiffer Publishing took it on as another project. After closing their antiques business in Exton, Pennsylvania, each day, Peter and Nancy would come home and work on preparing the books at their kitchen table. As their family grew, they began to write and produce a few books a year and sell them at the antique shows where they showed their inventory of antiques. The company gradually brought out books on clocks, county history, ceramics, ironwork, mirrors, and miniature furniture. Printing of the early books was farmed out to private printers and, when the print runs were deemed sufficient, to Science Press in Ephrata, Pennsylvania. As the inventory of books grew and storage in the basement of the antiques shop was
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