Craft Focus - December 2022/January 2023 (Issue 94)

12 Crystal Art Buddies now available Named Best Licensed Toy, Best Collectible Toy and Best Creative Toy at the BlogOn Toy Awards 2022, Craft Buddy’s latest collectible toy range, Crystal Art Buddies have finally launched this month. Available online and also at major nationwide retailers including Hobbycraft, B&M, Forbidden Planet and ToyTown, the first series of Crystal Art Buddies (‘Buddies’) features 25 of your favourite characters from the Disney, Disney Princesses, Star Wars, Marvel and LOL Surprise! universes. Suitable for kids over aged six, the Buddies are perfect gifts and stocking fillers for the festive season. As one of the most innovative crafting companies in the UK, Craft Buddy’s flagship brand Crystal Art was recently awarded Highly Commended in the Best for Children category in Craft Beautiful magazine’s Best of Craft Award 2022. With its new Buddies range, Craft Buddy has combined the hugely popular diamond painting craft with the world of collectible figurines. There’s been a huge buzz on social media surrounding the launch, with the product championed by many influencers, culminating in the multiple award wins at the BlogOn Toys Awards, voted for by toy industry influencers and bloggers. “The response the Buddies have received so far has been mind-blowing! After the early reaction we received when we debuted the Buddies at the Toymaster May Show, and Autumn Fair in September earlier this year, we knew the Buddies would be popular. Then, the exclusive launch to consumers at MCM London Comic Con in October was a wild success!” said Gary Wadhwani, co-director of Craft Buddy, “We’re very confident that the Buddies will be a big hit this holiday season. There’s a huge demand for new gifting ideas that are also priced competitively; and as Christmas looms, Buddies are perfect for stocking fillers or party gifts for family members of all ages.” Sergio Anna, Craft Buddy’s Head of Product commented “With the successful launch of the Buddies and also the recent Star Wars Crystal Art Collection, we’ve established a strong brand affinity among the fans of our licensed partners. With the upcoming Disney D100 100th anniversary celebrations, we’re excited to work with Disney to create more never-seen before Crystal Art products, which will be launched in Q1, 2023.” For any trade sales enquiry, please reach out to the trade team via email: Big Colour Co new eco-friendly ranges Big Colour Co is renowned for inspiring young artists both at home and in the classroom thanks to its extensive range of high-quality ready mixed paints that are manufactured in the UK. The brand is constantly innovating and evolving to suit the needs of its customer base and therefore, Brian Clegg, the company behind the Big Colour Co brand, has dedicated much of its recent product development to creating an eco-friendly paint range that’s not only sustainable but that also matches the quality of Big Colour Co paints Paintdrops™ are a completely one-of-a-kind, innovative way to paint. Each set includes six individual single-use paint pods that are simply dropped in water and stirred. The outer pod dissolves to create vibrant paint in various colours. The Paintdrops™ use only natural organic ingredients with no preservatives and can be mixed in the accompanying Paintdrops™ Bamboo pot for ease of use. Emily Griffiths, Marketing Manager at Big Colour Co comments: “Paintdrops™ have been in our product development plans for a while and our brilliant team have worked hard to create a range that is wholly sustainable and plastic free. We know that there’s been a huge demand for a product range like this and response from retailers has been extremely positive. The brand extensions are also infinite as going forward we look to diversify into more varied colour ranges as well as Paintdrops™ sets to offer more creative possibilities for young artists.” In addition to Paintdrops™, Big Colour Co has extended its everpopular Bioglitter range with the addition of Bioglitter 30gram Single Bags which can be used to refill the Craft Bioglitter 40gram single jars. Available in 14 vibrant shades, Bioglitter® has been developed to tackle the problem of micro plastic pollution created by regular plastic glitter damaging our planet and marine habitats. It’s made from plant-based cellulose, sustainably and ethically sourced raw materials which don’t harm our planet or oceans. Bioglitter Paint has also been added. The sparkly, highquality paint is made from plants, not plastic and this new line extension gives young artists more sustainable and diverse creative possibilities. Available in eight colours, the paint is also packaged in recyclable bottles that can be recycled. For further information, please call +44 (0)1706 666 620 or visit the website: