Craft Focus - October/November 2022 (Issue 93)

26 Creative Impulse Awards The Oscar of the creative sector will be starting a new round at Creativeworld 2023. Do you have a great innovation in your range? Then apply by 12th December, 2022. “At last, the creative exchange at Creativeworld is getting underway again. In order not to miss any innovation from the last two years, we are once again offering the Creative Impulse Award for the 2023 event”, says Eva Olbrich, Director Creativeworld and Christmasworld at Messe Frankfurt Exhibition GmbH. “To this end, we have a new partner at our side. Together with the publishing house Chmielorz and its trade magazine Cutes & Friends, we want to develop the award further and are planning, among other things, a new category. I’m already very excited about the creative new products from the manufacturers.” As there was no Creative Impulse Award in the last two years due to the pandemic, product innovations from the years 2021 and 2022 can be submitted for the 2023 call for entries. New products from the near future must be ready for the market by Creativeworld 2023. In addition, they should be distinguished either by a particularly innovative product performance, by a special complexity, diversity or range of applications, by ergonomics, design or special environmental compatibility. Just in time for the re-launch of the Creative Impulse Awards, there will be a new category. In addition to the familiar prizes: Creative Product, Creative Tool, Creative Complete Set, Creative Book, Artistic Product of the Year and the special prize for the most sustainable product, the Marketing Campaign of the Year will be awarded for the first time. Here, manufacturers can present well-documented examples of how they have promoted their products and how they have been able to actively support the specialist trade in selling their top products. In January, a top-class jury of experts from trade, industry and the media will review all submissions and select the winners. At Creativeworld, from 4th to 7th February 2023, the top three winners in each category will be presented in a special area in Hall 1. All manufacturers from the creative sector who exhibit at the leading international trade fair Creativeworld can apply at: by 12th December, 2022. Conscious crafting at Sitiches 2023 Conscious Crafting is the theme for CHSI Stitches 2023, when the event takes place 19th-20th February at the NEC, Birmingham. The event brings together the creative craft industry for two days of education, networking, procurement and business opportunities. The Craft Report is an integral part of the show, providing industry with a trends update and in recent years a more focused special report into the year’s theme. Next year’s report aims to explore the ‘Conscious Crafter’ a multi-faceted audience and highlight opportunities for the trade to better engage with them, as well as providing valued updates on key trend data such as spending, hierarchy of crafts and audience growth and profile. The Conscious Crafting theme will explore four key factors that crafters take into consideration and the extent to which this affects all elements of their decision making: Wellbeing/Health Consciousness: using the restorative power of craft to consciously improve wellbeing. Environmental/Ethical Consciousness: ensuring that their personal sustainability values are translated into their crafting life. Value Consciousness: explore what buying better means when it comes to craft supplies, and the factors that encourage consumers to invest in brands and products. Social Consciousness: the extent to which sharing the craft experience, at any stage of the process or journey, is a key consideration for crafters. Attendees can expect the biggest line-up of craft products on the market from leading suppliers, renowned retail experts will be sharing essential insights in the keynote speaker theatre and a range of demonstrations will be available to showcase the latest innovation. For more information visit