74 Perfectly personalised James Hutton, Marketing Executive at Trotec Laser talks to Craft Focus about the personalisation trend that’s going nowhere and how to get your company creating items individually designed for your customers Tell us a little bit about the company. Where are you based? When did the company start? For more than 25 years, Trotec has supplied market-leading laser machines and sheet materials to industries far and wide, from craft businesses to schools, industrial manufacturing and beyond. The UK subsidiary opened in 2007 and continues to provide market-leading support and services to clients across the UK and Ireland, from our UK HQ in Tyne and Wear across our five additional regional showrooms. Tell us a bit about the services you offer. We manufacture laser cutting, engraving and marking machines to suit almost any application. These start at our R and Q entry-level laser cutters, our flagship Speedy laser engravers and progress to large format cutters and industrial laser marking systems. To complement our lasers, we also stock a diverse range of materials. These include popular craft materials such as acrylics, woods, plastic laminates and craft paper, engravable gifts such as drinking bottles and notebooks alongside more industrial materials and engraving supplies for signage and labelling. Craft has boomed over the last year! Have you noticed any new trends? Personalisation has continued to be a big area for many businesses, especially those with a laser. It’s easy to turn an everyday product into a special gift in seconds, and we’ve noticed that this trend has exploded since the pandemic, with people choosing thoughtful gifts for friends and family. What products do people want to get personalised at this current time? As we’re in wedding season, the answer
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