54 BOTHY THREADS +44 (0)1900 828 844 info@bothythreads.com www.bothythreads.com How often do you launch new ranges? We launch four to five new ranges each year, which equates to approximately 140 new designs! How would you advise a retailer who is interested in stocking your products? The craft marketplace is highly competitive. Online trading is still on the increase, and we’re trying to help online traders differentiate our products by adding lifestyle images and more image variety to the wholesale area on our site. We also aim to provide new product information in a timely manner, to give online retailers time to create listings on their selling platforms. However, we still think it’s vital to support the brick-and-mortar shops on our high streets who have had a very rough few years. We have a variety of framed stitched models and digital prints available for loan to retailers who wish to create an inviting display to draw customers into their shops. We can also add new trade customers to our stockist finder map on our website so that customers can find their local needlework shops to visit and get their stitching fix! What sets you apart from your competitors? We truly believe that excellent customer service is at the heart of Bothy Threads. We find that if you can put in that little extra for a customer (either trade or retail) they’re more likely to recommend you to friends and family. Afterall, we’re The Home of Happy Stitching! It’s also good to remember that not everyone likes the same thing, so we make a conscious effort to ensure that we have a varied range of designs and techniques available for all our customers. Do you visit any trade shows? Do you plan to visit any soon? We’ve previously attended lots of trade shows and plan to start visiting shows again in 2023, with some overseas visits planned too. What are you looking forward to most over the next year? We appreciate that the market is ever changing, and people continue to look for different techniques and styles to keep themselves busy. In September 2022, we’ll be launching our first ever embroidery range. The designs vary in difficulty and style which allows our stitchers to try new techniques and new stitches to create their own stunning artwork. We can’t wait to reveal the full collection! What new products can we expect from you in the future? Our current artists are producing more and more bright and beautiful images, so we look forward to continuing to work with them to bring our customers more of what they love. As Creative Director, Iona enjoys the challenge of finding new styles of artwork suitable for the various mediums we have available. The new embroidery range, in particular, has allowed us to create more complex designs and we hope to continue developing these in the future.
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