Craft Focus - June/July 2022 (Issue 91)

31 PROFILE HERITAGE CRAFTS +44 (0)1889 575 256 www.hcrafts.com Do your products suit all levels of crafters? We have designs for everyone: men, women and children, from beginners to experienced stitches who are looking for a challenge. Craft has boomed over the last year! Have you noticed any new trends? There seems to be more interest in nature, flowers and animals in particular, but all our designs are popular, even the Willow Pattern which goes back to 1988. How often do you launch new ranges? We launch a new range when we have five or more designs ready. How would you advise a retailer who is interested in stocking your products? We like to get to know our retailers and help them as much as we can. Our staff are always there to talk and advise. What sets you apart from your competitors? We’re told by our retailers that our customer service is second to none. We also have designs which are one of a kind and our charts and instructions are very clear. Do you visit any trade shows? Do you plan to visit any soon? Because of the pandemic we’ve not exhibited at any trade shows for two years, but we hope to be back at Stitches next February. What are you looking forward to most over the next year? I’m looking forward to working on new designs and seeing all the new ideas which come from our artists, staff and friends. What new products can we expect from you in the future? We can expect some surprises! Our artists are always coming up with something new and we never know where their ideas can lead. I do know that there will be more from Peter Underhill including Golden Years. There will be more Silhouettes and more from Karen Carter too and John Clayton is working on a couple of Christmas designs featuring William the bear.

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