Craft Focus - April/May 2022 (Issue 90)

Twitter @CHSIstitches Instagram @CHSIstitches. LinkedIn CHSI Stitches The industry-leading 2022 Craft Report was presented at the show by Linda Jones who unveiled valuable insights gathered from the extensive consumer research project. CRAFT REPORT RESULTS UNVEILED Linda said: “The Craft Report has become a key industry barometer in the five years since we have been delivering it. The research evolves each year, and this year’s was tailored to include insights into people’s habits post-pandemic which saw some interesting shifts and opportunities for the industry.” Key insights from the 2022 report: • The pandemic has resulted in a significant growth in the number of adults taking part in craft. It’s estimated that there are now just over 19.5 million crafters in the UK. • Almost 90 per cent of crafters have also done more craft since the start of Covid, resulting in an 11 per cent increase in spending over the period. • The younger crafter now accounts for one in three of the crafting audience, and represents a great opportunity for the industry, being high spenders, better connected in social media terms and more actively committed to the environment. • Almost half of the older established crafting audience are planning to make some income out of their activities in the future - an encouraging development given their higher level of spend. • Almost one in three of the total crafting audience have started to take action to craft more sustainably, and a further 10 per cent are on the cusp of doing so. Amongst the under 35’s, the number who are already crafting more sustainably is significantly higher at almost one in four. CHSI Stitches 2023 takes place from 19th-20th February at the NEC, Birmingham. For more information visit the website To discuss exhibiting options in 2023, please contact Steve Mitchell on +44 (0)1425 460 811 or email 34