Craft Focus - February/March 2022 (Issue 89)

55 PROFILE quarters of the year are busiest in terms of new releases. This tends to coincide with how the UK and European trade events correlate across both markets. How would you advise a retailer who is interested in stocking your products? Quite simply, get in touch. With well over 18,000 products across all of our 12 international brands, it can be pretty daunting to know where to start. However, with low minimum orders and an extensive range of in-store POS and online marketing collateral available, we’re able to offer you a comprehensive support package to help drive sales! What sets you apart from your competitors? As part of the Exacompta-Clairefontaine group, we’re one of the only manufacturers within the industry to make products from a number of European production facilities, which includes owning our own paper mills. This enables us to offer fast lead-times compared to many Far Eastern based distributors, as well as ensuring a high quality of product. Do you visit any trade shows? Do you plan to visit any soon? As alluded to earlier, the London Stationery Show is the primary event we attend, but we’ve also been involved in others as either exhibitors or sponsors. What are you looking forward to most over the next year? I love to travel and experience visiting new places, so from a product perspective I’m really excited over the upcoming Clairefontaine traveller’s notebooks, which are a natural extension of our creative journals. We’re also working hard at expanding the marketing support we can offer to our distributors and I’m looking forward to seeing these projects come to fruition. EXACLAIR Tel: +44 (0)1553 696 600