Craft Focus - February/March 2022 (Issue 89)

29 PROFILE Do your products suit all levels of crafters? Pearlywinks products are perfect for crafters of all ages and abilities. We’ve even been into primary schools and held workshops for children. What I will say, is like with all craft items, children need to be supervised closely with our inks so walls don’t end up multicoloured! Donna is always crafting with her granddaughter Scartlett and my children love stamping and stencilling. Craft has boomed over the last year! Have you noticed any new trends? Yes! More and more people are trying new things. Having a shop has been a bonus for us as we get to find out what customers want. Inks are definitely getting more and more popular and stamping is certainly on the rise. How often do you launch new ranges? With us being on The Craft Store we like to bring something new to our customers every month, be that new inks, new stamp sets or stencils. How would you advise a retailer who is interested in stocking your products? Pearlywinks is an up-and-coming company with five-star reviews. Our customer base is ever growing with lots of repeat custom. Our products are great fun to use and we’re always bringing out new products and expanding our range. What sets you apart from your competitors? We’re one of the only if not the only craft company in the UK that designs and manufactures all of our inks and pastes in house. We also always try to use UK-based companies for all of our supplies and make sure that things are always ethically sourced. Do you visit any trade shows? Do you plan to visit any soon? We’ve not been to a trade show to date however it’s something we may look into in the future. How did business cope during the Covid-19 pandemic and what are your plans going forward? During the pandemic, we were lucky enough to still be able to sell through the TV channel which kept us going. When we weren’t posting out orders, we were able to spend more time on social media promoting our products as well as teaching people how to use them. Moving forward, we’d like to develop the trade side of our business. We already have several stockists and would love for this side of the business to grow. What new products can we expect from you in the future? Over the next year we’ll be expanding on our Precision Stencil Pro series as well as developing new inky products. PEARLYWINKS +44 (0)1612 229 690