Craft Focus - February/March 2022 (Issue 89)

12 Announcing the Pantone Colour of the Year 2022 Pantone 17-3938 Very Peri, is a new Pantone colour whose courageous presence encourages personal inventiveness and creativity. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Pantone 17-3938 Very Peri places the future ahead in a new light. Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we’re going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa. “The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” commented Laurie Pressman, Vice President of the Pantone Colour Institute. “Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.” Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression. Speedball announces new distribution agreement Speedball Art Products Co. has announced a distribution agreement in the UK with the leading Art & Craft distributor, West Design Products. Since 1st January 2022, West Design Products became the new and exclusive distributor for the brand locally, taking over the responsibility of existing Speedball’s customers as well as further developing Speedball’s presence in the UK. “We’re very excited to rely on the West team to further grow our brand and footprint into the British Educational, Fine-Art and Craft markets,” says Dave Valliere, Vice President of Marketing & Business Development at Speedball Art. “We share similar values and are looking forward to building a long-term partnership.” Jo Bray, Managing Director, Sales and Marketing at West Design Products commented: “Speedball’s world-renowned expertise for printmaking products and calligraphy is an ideal extension to our product portfolio and has a strong synergy with our own expertise.” West Design Products will offer: a superior level of customer service; strong marketing support and dedicated account managers; and extended stock and short delivery times. Speedball has a rich history of manufacturing fine art materials since 1899 in NC, USA. The company has been able to grow its product portfolio through innovation and acquisition, becoming a world-renowned brand for screen printing, block printing, akua, calligraphy & illustration and paper. For further information, visit