Craft Focus - February/March 2022 (Issue 89)

10 Jones does Button Jam! Button Jam is a new product from Jones Buttons. It’s a box (that becomes a display itself), which holds 12 glass vases, each one in a different colour mix. A cool presentation that gives the effect of jam jars, but instead is filled with colourful buttons. The Button Jam vase is made of real glass and the cap is iron; the buttons inside are nylon, polyester, acrylic and sometimes there are some natural buttons in coconut or corozo. The gross weight of the box is 3.2kg. There are 12 colours inside the box: white mix, black mix, pink mix, red mix, green mix, blue mix, light blue mix, orange mix, yellow mix, lilac mix, brown mix and beige mix. Made in Italy, the packaging is totally re-usable; and once the buttons are taken out, the vase can be repurposed to contain anything you. Also the outside box becomes the display taking wastage down to zero. This eco-friendly characteristic is a major selling point. For further information call Jones on +44 (0)1159 738 720 or visit Queen of wrapping joins forces with WTTB The queen of gift wrapping has teamed up with one of the UK’s top digital print platforms to make this festive season extra special. For the past 26 years, Jane Means has worked across the globe, showing companies and individuals how to transform their presents into a magical experience. And now the expert, who has worked for brands including Fortnum and Mason, Dior and Selfridges along with wrapping gifts for everyone from royalty to Victoria Beckham, is sharing her secrets with customers of Where The Trade Buys (WTTB). WTTB has a huge range of bespoke Christmas products, which can help elevate packaging to a new level and add an extra dimension to the ‘unboxing’ experience. And through its partnership with Jane, customers can now get some insider tips on how they can enhance their own products, using WTTB bespoke Christmas paper and some imagination. “Wrapping something properly turns the mundane into something really special,” said Jane. Jane has recorded a number of videos for WTTB which can be viewed at and show how to add value to any product. These include putting pleats in wrapping paper to give an extra special finish along with advice on adding items such as branded stickers and postcards to help create customer loyalty and a sense of excitement. Her input showcases the value of using WTTB’s bespoke products, particularly at key times of the year such as Christmas. Gary Peeling, CEO of WTTB, echoed Jane’s words about the importance of the unboxing experience. “Bespoke wrapping paper really helps someone’s brand stay front of mind,” he said. “It enhances the customer experience and makes a product memorable, for a fairly low cost. A personal touch helps build brand loyalty and can take an item – even an inexpensive one – to the next level. We’re delighted to be working with Jane and to showcase her skills which we believe will be absolutely invaluable to our customers.” For further information visit HarperCollins acquires Pavilion Books Company Following HarperCollins announcement on 29th October, 2021 of its intention to acquire Pavilion Books Company Limited the company can now confirm that the acquisition is now complete. Imprints Collins & Brown, Pavilion, Portico, Robson, National Trust and Pavilion Children’s have now transferred to HarperCollins. The Batsford and Pitkin imprints have been retained by owner and publisher Polly Powell as B.T. Batsford, which remains a stand-alone privately-owned business. Pavilion’s adult non-fiction publishing joins HQ and Mills & Boon as Pavilion, National Trust publishing joins Collins Learning while the children’s list is now part of Farshore. Charlie Redmayne, CEO of HarperCollins UK said: “I’m delighted that the acquisition of Pavilion Books is now complete and would like to thank Polly Powell and everyone who has helped make it happen. Pavilion is a great addition to our portfolio and presents a fantastic opportunity to develop our illustrated publishing. I’m pleased to welcome the Pavilion team to HarperCollins and excited to see the lists grow and develop in their new home.” For further information, visit