Craft Focus - December 2021/January 2022 (Issue 88)

75 PROFILE UNIBALL @uniball_uk bigger as more research is being done into the benefits of writing down notes and reminders as a way of better organising yourself and improving your mental health. Our writing pen ranges such as Eye are perfect for this as we offer a wide range of pen tip sizes to suit different writing styles. How often do you launch new ranges? It depends. We’ve had some very exciting product launches recently. Our new POSCA markers deep colours, POSCA pencils and wax pastels plus new PIN sizes and our OnPoint writing pen collection - all launched within the past 18 months. How would you advise a retailer who is interested in stocking your products? Talk to us. We have an experienced sales team to understand the industry and really listen to each of their customers and champion their needs. So, whether your operation is big or small, there will be someone here who can help your business grow with the right product and marketing support. What sets you apart from your competitors? Innovation, quality and the sheer scope of our product range. We have so many POSCA colours now and in a range of nib shapes and sizes that people love. Our PIN nib sizes and choice of sepia and grey tones offer more options for creative hands! We work with and champion artists too. We get them to compare our products and show us how to get the very best of them. We then showcase their talents with our retail customers so that knowledge gets passed on. Do you visit any trade shows? Do you plan to visit any soon? We often visit trade shows to be inspired and get a handle on new trends. We’re always learning. How did business cope during the Covid-19 pandemic and what are your plans going forward? We were very lucky. POSCA did extremely well for us in the first lock-down with people wanting to be creative at home. We did very well with online sales and we want to build on that. However, throughout the pandemic we were aware that we’d need to provide more support for our bricks and mortar customers when restrictions lifted. We’d be keen to speak to smaller indie art and craft shops to see what we can do to help them flourish. What new products can we expect from you in the future? That would be telling… Watch this space.